Hey there!
I'm Fernando
Creative Leader
Brand and marketing leader with 10+ years of experience building and scaling integrated brand systems across across digital, lifecycle, campaign, and experiential touchpoints. I lead cross-functional teams and executive-facing work, driving 0→1 brand development, campaigns, and end-to-end creative execution at scale.
Brand Manager at Houzz, leading a team driving branding and marketing initiatives across product, marketing, and experiential channels, including 0→1 brand development and large-scale integrated campaigns.
I hold a BFA in Graphic Design and an MFA in Design Management from the Savannah College of Art and Design (SCAD), focused on design thinking and innovation.
I partner with product marketing, UX, engineering, external agencies, and executive leadership to deliver integrated brand systems across global platforms, from campaign execution to product launches and experiential activations.
My work spans fast-moving marketing creative through to large-scale brand systems, including international campaigns, trade shows, and enterprise-level brand development.
